Creating Offers They Can't Refuse-A Marketing Campaign Strategy Workshop

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Name: Creating Offers They Can't Refuse-A Marketing Campaign Strategy Workshop
Date: May 19, 2017
Time: 8:30 AM - 12:00 PM CDT
Creating Offers They Can't Refuse Workshop
Event Description:

Does the word "campaign" scare you a bit? It seems like a thing only big budget corporations can do, right? The truth is a campaign is really just creating a goal, focusing in on an offer and developing consistent messaging to achieve that goal. But how do you actually do it?

In this workshop we will teach you the tools to create offers your customers can't refuse! We will give you the roadmap and then get hands on with designing the strategy and elements needed for a successful campaign. From idea to ROI, we will walk you through the steps providing you with a template to use on all of your campaigns moving forward. You will also have the opportunity to learn from a graphic designer best practices for campaign design elements and branding. When you leave the workshop you will not only have a strategy to implement, you will also have the start to your designed campaign elements.

WORKSHOP TAKEAWAYS: 

  • How to develop an offer that gets results
  • The power of A/B testing and best practices for use
  • Branding campaign vs. an Action campaign
  • A campaign template you can use on all campaigns moving forward
  • Budgeting and answering the age old question, "how much do I have to spend???"
  • Understanding tracking, Return on Investment (ROI), and what makes a successful campaign
  • Innovative, fun and new ideas for getting your message/brand noticed
  • Designing for a campaign
  • 1-2 design elements that are ready to use

Once you attend any of our workshops you will be added to the The Clique, a private group on MightyBell giving you access to other business for asking questions, bouncing around ideas, networking, etc. The Clique also receives information about upcoming workshops and Tribe Office Hours, weekly Motivator questions, additional training and more!

Location:
The Garage @ Minuteman Press
1404 E. 24th St. Ste. B
Lawrence, KS 66046
Date/Time Information:
Friday, May 19th/8:30am-12:00pm
Contact Information:
Becca Booth
Fees/Admission:
$49
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