Counterfeit Fraud Liability Seminar with U.S. Bank

U.S. Bank wants to make sure your business is ready for the October 1 EMV shift. On that day, in-store counterfeit fraud liability will shift to the party -- either the issuing financial institution or the merchant -- that has not adopted chip technology. Understanding how this liability shift affects your business can help protect you from liability exposure. If a business accepts and processes a counterfeit card transaction on a non-EMV terminal, the business may be responsible for incurred fraud losses -- NOT the card issuer -- up to $5,000 per card per customer that is impacted.

Kimberly Plumlee, a US Bank specialist, will present a seminar for anyone interested in additional information and finding out how it will impact your business. Join US Bank on September 24 at 7:30 a.m. at the 900 Massachusetts bank location. A continental breakfast will be served.

Please RSVP to janice.oelschlaeger@usbank.com

After the EMV presentation, stick around to learn more about "Deal Local," a new smartphone app that will help local businesses attract new customers, while rewarding your regulars with easy-to-manage offers and incentives. With over a dozen Lawrence businesses already participating, you won't want to miss out!